Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
Increase your mailing response rate by tracking and taking a serious look at your results.
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you!
Testing is the only way you can know your promotions are working and make sure you’re getting the best response possible. Find out more about how research can help you create ads that work.
Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
Put these tips to work for you when you’re writing ad copy and you’ll see your writing improve.
Make sure your sales letters include all six of these effective elements, and you’ll watch your sales grow.
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Before you hire your company’s copywriter make sure they fit these four qualities.
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message–these promotional items can help increase your response rate.
Direct mail is can be the best way to get prospective customers to your website and into your sales funnel.
Discover how grammar — event the bad kind — can create effective sales copy intended to turn readers into customers.